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The Home Depot Compared



Lowe's And The Home Depot

These two major home improvement industries have modeled their websites similarly, with clean lines and bold context. Their pages are easy to use and easy to navigate in a snap. Through Google Alerts, their names are popping up in headlines everywhere, with each contributing to community needs. Lowe's donated thousands of dollars worth of boats to hurricane relief emergency rescue teams (Smith, 2018), while The Home Depot recently finished a re-roofing event for a Korean War vet (Quinn, 2018). Neither of them have crossed legal boundaries in regards to the CAN-SPAM Act, I can subscribe and unsubscribe at any time to their email lists.

Critical Strategy Elements

The Home Depot is certainly maximizing their Internet presence by keeping to their key elements of strategy. With their Do-It-Yourself model to bring in foot traffic, they are fully prepared to walk a newbee through a project step-by-step. Also, The Home Depot has designed a brilliant way to bring in more foot traffic; by way of free workshops. Parents can bring in their children for a workshop once a month and then shop for things they have been meaning to get, anyway. This generic action is designed to get visitors to request more information and bring them into the stores. The Home Depot is also very present on social media, and subscribing for further information via e-mail is easy and more private. The creative execution behind the whole system is the fact that customers need the products anyway. Their only mission after providing the products, is bringing the customers to the products they already needed. It is like adding 1+1. If there are problems or questions online, the live chat and feedback tools can adhere satisfaction to customers like pinning the tail on the donkey.

References:

Smith, Ken (September 22, 2018) $55,000 Worth of Boats, Supplies Donated to Help Hurricane Recovery, WRAL News

Quinn, Anna (September 22, 2018) Volunteers Help Spruce Up New Fairfield Veteran's Home, newstimes.com

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