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Showing posts from October, 2018

Lowe's Home Improvement with your PII

Lowe's Home Improvement US Privacy Statement First off, let us be clear what PII stands for. PII stands for Personally Identifiable Information, and that can be your name, address, phone number, email, social security number, and location; to name a few. Like any other legitimate business, Lowe's Home Improvement collects your PII for many reasons. One of those reasons is to collect their rightful dues, and who can blame them? How do they collect your PII? Information Collected From You  Contact information and ID info. e.g., name, address, phone, email, ssn, driver license, and date of birth. Payment information like credit or debit cards. Demographic information; such as, age, gender, race, location, and personal interests. Login credentials for Lowe's accounts and social media IDs. Automatically Collected Cookies (options to install opt-out app for certain types of cookies). Location permissions. On-site Wi-Fi connected devices can be monitored. Off-li...

The Home Depot Online

Comparing The Home Depot Online  The Home Depot has a pretty large footprint on the internet. Let us look at their website and mobile site design. Do they make the cut? Website Location permissions. Good visuals. The website flows naturally. Excellent use of white space. Current with seasonal and natural events. Easy to use search and sort tools.  Very user friendly. Mobile Site Banners and buttons flow well. Location permissions. Good use of white space and contrast. Great search and sort tools.  Easy to navigate. My Suggestions The only thing I would change is the rankings of the Halloween decorations on the home page. I think seasonal should be the first thing that appears on their website. That would show that they are trying to help you find exactly what you are looking for. During the seasonal/holidays like Halloween, Thanksgiving, Christmas, New Year, Spring, etc., people are more likely looking for those. Seasonal first, then list t...

"AdChoices" on The "DoubleClick"

I am not really one to linger online, so my search for websites with ads had me frustrated. I searched things that I am interested in, such as publishing companies and auto part stores. There were no ads waiting for me on AutoZone.com or car dealerships like Carmax.com and Cadillac.com. So I dug deeper and like always, Huffington Post did not disappoint. I got two ads right there on the horoscope home page. One was advertising HuffPost (go figure), and the other was for Cognizant Artificial Intelligence and Analytics. Hmmmmm. This does not surprise me, y'all! Websites are in cahoots with AdChoices to use little things like Cookies and other website watchers like DoubleClick to see where you have been to tailor ads just for you. When these two ads popped up I was so happy to see them. Did you know that you can sign in to Google and/or Microsoft to specify whether or not they tailor ads for you on your screens. You will still receive the same amount of ads on websites, but they may...