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Lowe's Home Improvement with your PII

Lowe's Home Improvement US Privacy Statement First off, let us be clear what PII stands for. PII stands for Personally Identifiable Information, and that can be your name, address, phone number, email, social security number, and location; to name a few. Like any other legitimate business, Lowe's Home Improvement collects your PII for many reasons. One of those reasons is to collect their rightful dues, and who can blame them? How do they collect your PII? Information Collected From You  Contact information and ID info. e.g., name, address, phone, email, ssn, driver license, and date of birth. Payment information like credit or debit cards. Demographic information; such as, age, gender, race, location, and personal interests. Login credentials for Lowe's accounts and social media IDs. Automatically Collected Cookies (options to install opt-out app for certain types of cookies). Location permissions. On-site Wi-Fi connected devices can be monitored. Off-li...
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The Home Depot Online

Comparing The Home Depot Online  The Home Depot has a pretty large footprint on the internet. Let us look at their website and mobile site design. Do they make the cut? Website Location permissions. Good visuals. The website flows naturally. Excellent use of white space. Current with seasonal and natural events. Easy to use search and sort tools.  Very user friendly. Mobile Site Banners and buttons flow well. Location permissions. Good use of white space and contrast. Great search and sort tools.  Easy to navigate. My Suggestions The only thing I would change is the rankings of the Halloween decorations on the home page. I think seasonal should be the first thing that appears on their website. That would show that they are trying to help you find exactly what you are looking for. During the seasonal/holidays like Halloween, Thanksgiving, Christmas, New Year, Spring, etc., people are more likely looking for those. Seasonal first, then list t...

"AdChoices" on The "DoubleClick"

I am not really one to linger online, so my search for websites with ads had me frustrated. I searched things that I am interested in, such as publishing companies and auto part stores. There were no ads waiting for me on AutoZone.com or car dealerships like Carmax.com and Cadillac.com. So I dug deeper and like always, Huffington Post did not disappoint. I got two ads right there on the horoscope home page. One was advertising HuffPost (go figure), and the other was for Cognizant Artificial Intelligence and Analytics. Hmmmmm. This does not surprise me, y'all! Websites are in cahoots with AdChoices to use little things like Cookies and other website watchers like DoubleClick to see where you have been to tailor ads just for you. When these two ads popped up I was so happy to see them. Did you know that you can sign in to Google and/or Microsoft to specify whether or not they tailor ads for you on your screens. You will still receive the same amount of ads on websites, but they may...

The Competition: Lowe's Home Improvement

About Lowe's Home Improvement Mission - Retrieved from Lowe's Home Improvement Official Facebook Page "We will provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement." Current Paid Advertisements: FREE Hot Meals and Relief Materials while Supplies Last. Vanity and Bathroom Hardware FREE design consultations FREE in-home consultations for windows and outdoor improvements HGTV Home by Sherwin-Williams Peppercorn Paint Valspar wet pavement Interior Paint samples Fall Decor  Events:  Build and Grow Clinics for Kids About The Home Depot   Mission - Retrieved from The Home Depot Official Facebook Page "We're here to help you do more. Provide the know-how you need. Give you the resources to get it done. Unleash the doer in you." Current Paid Advertisements:  Stains and Sealers from Olympic Stain Milwaukee's New Circular Saw Halloween Decor PPG...

The Home Depot Compared

Lowe's And The Home Depot These two major home improvement industries have modeled their websites similarly, with clean lines and bold context. Their pages are easy to use and easy to navigate in a snap. Through Google Alerts, their names are popping up in headlines everywhere, with each contributing to community needs. Lowe's donated thousands of dollars worth of boats to hurricane relief emergency rescue teams (Smith, 2018), while The Home Depot recently finished a re-roofing event for a Korean War vet (Quinn, 2018). Neither of them have crossed legal boundaries in regards to the CAN-SPAM Act, I can subscribe and unsubscribe at any time to their email lists. Critical Strategy Elements The Home Depot is certainly maximizing their Internet presence by keeping to their key elements of strategy. With their Do-It-Yourself model to bring in foot traffic, they are fully prepared to walk a newbee through a project step-by-step. Also, The Home Depot has designed a brillian...

The Home Depot: Discussing Their Business Model

The Home Depot has a vast assortment of revenue sources, some of which are online. However, you will find more interaction within a Home Depot location, as the stores are the main source of revenue for the Home Depot, but you will find that they have dipped their fingers into many different paint cans for a colorful array or revenue sources. Let us count the ways: Vehicle rentals. Tool rentals. Online shopping environment. Hardware and building contracts/contractors. Warranty sales/Protection Plans. Delivery Services. Credit Card options. Thanks to their > $100 billion year in 2017, they are able to disburse $1.03 per share to all legitimate shareholders in September this year (The Home Depot, 2018) You can tell that they are doing an excellent job reaching their demographics, who happen to be pretty much anyone with a wallet. How is that? You may be asking yourself. Well, look at all of their many different departments and services. You need a washing machine or any oth...

To Be or Not To Be: A Mobile Auto Service through THD

As a lady driver, I find myself with auto issues that I cannot fix myself. I know that sounds a bit sexist, but as a full time parent of four, I really don't get presented with opportunities to drive my vehicle to the shop and sit around for a couple of hours with the babies. All of my full time parent readers will completely understand what I mean. I was at the doctor's office this morning for a pretend injury for my two year old, and I am not kidding when I say that girl was convincing. Even sitting there with her and my six month old, my children got restless and suffered from severe boredom. That was just the doctor's office, where they were in no danger of running out into a car repair bay area and slipping on oil or some other hazardous waste. While I'm almost positive that doesn't actually happen; at least, I hope it doesn't, it is still one of my many anxieties taking children to a car repair shop. That, and kids get hungry, have to go to the bathroom, f...