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The Competition: Lowe's Home Improvement

About Lowe's Home Improvement


Mission - Retrieved from Lowe's Home Improvement Official Facebook Page

"We will provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement."

Current Paid Advertisements:

  • FREE Hot Meals and Relief Materials while Supplies Last.
  • Vanity and Bathroom Hardware
  • FREE design consultations
  • FREE in-home consultations for windows and outdoor improvements
  • HGTV Home by Sherwin-Williams Peppercorn Paint
  • Valspar wet pavement Interior Paint samples
  • Fall Decor

 Events:

 Build and Grow Clinics for Kids

About The Home Depot

 

Mission - Retrieved from The Home Depot Official Facebook Page

"We're here to help you do more. Provide the know-how you need. Give you the resources to get it done. Unleash the doer in you."

Current Paid Advertisements:

  •  Stains and Sealers from Olympic Stain
  • Milwaukee's New Circular Saw
  • Halloween Decor
  • PPG Timeless Interior Paints
  • BEHR quality paint
  • Andersen Windows

Events:

Workshops for children and adults

Organic Search Rankings:

"Power tools" - Lowe's ranked before The Home Depot
"Circular saw" - Lowe's ranked before The Home Depot
"Lawn mowers" - Lowe's ranked #1
"Milwaukee tools" - The Home Depot ranked #1
"Halloween Decorations" - The Home Depot ranked before Lowe's

In Comparison:

Since the two companies are competitors, there will always be differences. For Lowe's they are taking the higher road in social responsibility roles, with many resources being donated to hurricane relief. From donating thousands of dollars worth of boats and boat gear, to providing food and other materials for the cause, you can see they are working on building customer loyalty and doing good at the same time. Also, the word "FREE" pops up in their advertisement campaigns often, this is designed to get people to click, call, or visit. It is a popular tool in building rapport with customers.

The Home Depot is using big name products like Milwaukee, BEHR and Olympic to maintain their image of being the better place to shop for home improvement supplies. Also, they are appealing to the handy, independent side of people in their Mission and their advertisements.

As far as organic search, I'm surprised the two companies were not ranked higher for some of the search terms I used. However, proximity to my current location may have effected my search, as I live in a small town where there is no Home Depot.



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